About Cole
At Cole Insurance, we understand that insurance isn’t the most exciting purchase — but it’s one of the most important. Our job is to make sure you have the right coverage to protect what matters most, whether that’s your home, your business, or your peace of mind.
Coverage Built Around You
Think of us as the team that gets the details right. We start by taking the time to understand your life or business goals, then build a customized solution that delivers real value — not just a standard policy. Our goal is simple: put the right protection in place so that if the unexpected happens, you can get back to where you were with as little disruption as possible.
Licensed, Compliant, and Connected
We work directly with state sanctioning bodies and regulatory agencies to ensure every policy we offer meets the compliance standards required in your state. That means you can trust that your coverage isn’t just tailored to your needs — it’s fully backed by the oversight and protections that state regulations provide.
We stand behind every policy with responsive customer service and a dedicated claims team. Because when you need us most, we’ll be there. Insurance is a relationship built on trust — and we’d love to earn yours.
Our Team
Laurence Cole is a Partner at Cole Insurance Agency and S3 Direct, LLC, bringing more than 36 years of experience as a licensed insurance professional. Throughout his distinguished career, Laurence has built a reputation for expertise, leadership, and trusted client service within the insurance industry. In addition to his business leadership, he is an accomplished international boxing ring official, having worked more than 150 title bouts across 30+ countries. Laurence holds a BBA in Finance from Texas State University and is actively involved in community and industry leadership through his board service with the North American Boxing Federation (NABF), SMU Athletic Forum, Dallas All Sports Association, and Pleasant Grove Soccer & Sports.
Steve Daroche is a Partner at Cole Insurance Agency in Dallas, Texas, with over 12 years of experience in the insurance industry. A University of North Texas graduate, Steve has spent the past seven years specializing in special events insurance, focusing on difficult-to-place markets. Steve is a recognized specialist in combat sports event insurance, with established relationships with major sanctioning organizations that allow him to help promoters meet regulatory coverage requirements for professional boxing, MMA, and other combat sports events.